The 4 Secrets To A Successful Pmax
Campaign Hidden In Plain Sight
Listen, before I go any further with this I’m not proclaiming that this is going to work for everyone.
You might have an offer that stinks, bad copy, no back end, maybe you aren’t that sure of your numbers.
And just to be clear, this is for lead gen NOT ecommerce. We are NOT talking about ‘smart’ shopping campaigns here.
So, if you are still with me and you STILL can’t get Pmax to work for you
then what I am about to share with you could change your life.
Okay a bit dramatic but stay with me here, you won’t regret it…
Pmax campaigns can be incredibly profitable, in fact I would go as fa as to say that Google will eventually phase out
all the other campaign types and have Pmax as their flagship campaign type only, yes even Youtube ads.
It’s already out performing search and shopping.
But if you set up and launch a Pmax campaign incorrectly, it will take your money
faster than a cheap wh*re with a cr*ck habit.
And I know many of you are feeling that Pmax PTSD as you read this.
The thousand click stare…YOU WEREN’T THERE MAN!
But if you set these bad boys up right, they will pump you out
more profit than a Somalian daycare centre…
Let me introduce myself before we go any further…
I’m Lee Brooker. I’ve been a Google ads media buyer for 15 years (give or take)
I’ve spent over $45M on Google ads in that time and ran ads for some people you may have heard of.
Kern, Brunson, Filsaime, Agora, Brown, Kennedy, Rogan, and many that you most likely have not heard of who
spend 5-10X more than the people I have mentioned.
I recently ran the Google ads for a well known book launch where we spent $200k per day generating leads.
Cant say who that was as I am under an NDA. But it was fun and we broke records.
Anyhoo, It’s safe to say I have earned my stripes.
None of that stuff was to brag. I’m an under the radar kinda guy.
I just want you to know that you’re dealing with someone who has walked the walk and knows what he’s talking about.
What I am about to share with you is from years of real experience
and testing, not hypothetical A.I Bullsh*t.
So let’s get after it…
When I first launched Pmax campaigns I was in the same boat as you might be right now…
I set them up and they spent a tonne of cash with little return.
Even after a few weeks they were still bleeding ad budget.
KPIs were frightening and clients were frustrated, some were even mad.
We paused, we pivoted, we prayed.
Geez, I must have launched a hundred Pmax campaigns before I finally started to see a trend in failure.
(We pointed the finger at the offer, the copy, the budgets, you name it…)
Sure, that was a factor in many cases but not always, so I came across a few settings that are not that obvious
and decided to change them and see what happens.
One tweak… test again. Hmmmm, promising.
A little more tweaking…test again, Better.
Another tweak… test again. Better still.
Some more tweaks… test…
Boom! There it is.
These 4 ‘secret tweaks’ were hidden in plain sight all this time
when I was setting up these campaigns.
Easily overlooked (duh!) and implimented on their own..?
Okay I guess. But combined..?
Deadly money making machines. (If you have the man spuds to wait it out).
And no, this wasn’t some one off wonder fluke.
I mapped out this process and implemented it on many clients over the last couple of years
and the results came through the same.
Winning.
I’ve called this whole process The Pmax C.A.S.H method (see what I did there)
And when you implement these 4 ‘horsemen’ into your Pmax campaigns
they can be devistatingly effective in flooding you with quality leads.
Yes… QUALITY leads. Those type that buy stuff from you.
(Providing your offer, copy etc doesn’t stink worse than a Epst*in Island guest list coverup)
I’m going to share The Pmax C.A.S.H Method with you for free
And if you like what you hear and think to yourself ‘I could use some help with this,
then you’ll find an email address on the thank you page right after this one
with a rather handsome picture of myself in Italy last year.
No real relevance… Its just a nice picture.
Please understand this though, I’m very particular who I work with and I’m no ‘bargain basement
upwork/Fiverr noob’ who relies on Chat GTP to tell me when to take a p*ss.
I have over 15 years of extensive working knowledge in writing copy and creative
for video ads, landing pages and email marketing.
I know how to fix poor converting funnels and I’ve built a website or 30 in my lifetime,
not to mention co-founding an SEO agency somewhere in all of that.
It’s Safe to say I understand what happens before and after the click.
That’s enough pillow talk.
I will give you The Pmax C.A.S.H Method for free, but you’ll have to give me your email address
because thats how this stuff works.
Don’t worry, I wont tell anyone you gave it to me. I’ll only use it to email you myself, and we both know
you can divorce me if you get bored of my inbox shenanigans.
Thanks for reading.
I like you, I really do. I hope you know that…