My Credentials

Credentials and Certificates are cute Lee, but can you walk the walk..?

Let’s start with some failures…..I started my Google ads (AdWords as we called it back then) back in April of 2010. I ran my own campaigns to a questionable offer on a well known affiliate website, back when you could directly link to these places without getting slapped. Here’s how it went…

I spent $2,750 and I made back…. $476.67

“But Lee!” I hear you scream “You’re not exactly filling me with confidence here!”

Well… we all start somewhere right? And that was me. 

Back in my day (Yes I said It) We didn’t have fancy courses or Facebook groups/forums and that thing called YouTube that basically now teaches us everything.

We had a handful of eBooks, a ‘gooroo’ or two who was ‘killing it’, and our own sheer determination to fail and learn.

So that’s what I did. I failed, a lot and I learned from it. 

From that first ‘learning curve’ I went on to run PPC departments with Google ad budgets ranging from $15k per month up to $500k per month.

I helped build departments for companies in various niches looking to branch out into Google ads. I plugged into agencies and ran the Google ads arm for their clients.

I have managed high level product & offer launches spending $1m+ in the first 7 days. Profitably.

From inception to strategy, ad copy to funnel flow and of course the holy grail of paid media…. Scale.

I have also coached people on YouTube ads and trained companies who want to run their own in house team. I have spend in excess of $22m on Google ads ranging from cold traffic (TOFU) to retargeting (MOFU) and everything in-between, utilizing Google ads platforms such as Search, Display (GDN), YouTube, PMax, Shopping and Discovery (soon to be renamed Demand Gen). 

I work with agencies that are in the New Google Premier Partner Program (That’s the top 3% of people running Google ads in the world).