{"id":115,"date":"2026-06-05T10:45:29","date_gmt":"2026-06-05T10:45:29","guid":{"rendered":"https:\/\/leebrooker.com\/?page_id=115"},"modified":"2026-06-05T10:45:29","modified_gmt":"2026-06-05T10:45:29","slug":"115-2","status":"publish","type":"page","link":"https:\/\/leebrooker.com\/?page_id=115","title":{"rendered":""},"content":{"rendered":"

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Established 2007<\/h4>\n

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THE PMAX SCALING SPECIALIST<\/h1>\n

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I Create And Scale Performance Max Campaigns Profitably For Both Shopping And Lead Generation<\/strong><\/p>\n

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Let’s Start With a Few Numbers<\/h2>\n

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42<\/h3>\n

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Since 2007 I have collectively spend over $42 Million on Google ads.<\/p>\n

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320<\/h3>\n

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This is the average ROAS I acheive for my clients.\u00a0<\/p>\n

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17<\/h3>\n

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The amount of years I have been running Google ads<\/p>\n

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134<\/h3>\n

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The amount of millions of dollars profit I have created for clients<\/p>\n

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Some People I Have Partnered With<\/h2>\n

 <\/p>\n

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I have had the honor of working with some great people overt he years on some amazing launches and on-going projects. Here is just a handful of those people.<\/p>\n

Russell Brunson, Dan Kennedy, Frank Kern, Todd Brown, Mike Filsaime, Agora Financial, Tony Robbins, Stephen Cabral, Alex Hormozi… Plus many more.<\/p>\n

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I Want to Talk About Failure<\/h2>\n

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Failure is uncomfortable to talk about for those who do not embrace it and learn from it.<\/p>\n

I started my Google ads (AdWords as we called it back then) back in April of 2010. I ran my own campaigns to a questionable offer on a well known affiliate website, back when you could directly link to these places without getting slapped. Here\u2019s how it went\u2026<\/p>\n

I spent $2,750 and I made back\u2026. $476.67<\/p>\n

\u201cBut Lee!\u201d I hear you scream \u201cYou\u2019re not exactly filling me with confidence here!\u201d<\/p>\n

Well\u2026 we all start somewhere right?<\/p>\n

And that was me.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.27.6″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content” text_text_color=”rgba(255,255,255,0.75)” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Back in my day (Yes I said It) We didn\u2019t have fancy courses or Facebook groups\/forums and that thing called YouTube that basically now teaches us everything.<\/p>\n

We had a handful of eBooks, a \u2018gooroo\u2019 or two who was \u2018killing it\u2019, and our own sheer determination to fail and learn.<\/p>\n

So that\u2019s what I did. I failed, a lot. And I learned from it.<\/p>\n

From that first \u2018learning curve\u2019 I went on to run PPC departments in the corporate world with Google ad budgets ranging from $15k per month up to $500k per month.<\/p>\n

Then in 2017 leaving the corporate world to pursue my own destiny.<\/p>\n

I helped build departments for companies in various niches looking to branch out into Google ads. I plugged into agencies and ran the Google ads arm for their clients.<\/p>\n

I have managed high level product & offer launches spending $1.5m+ in the first 7 days with daily budgets exceeding $200k\u2026.Profitably.<\/p>\n

From inception to strategy, ad copy to funnel flow and of course the holy grail of paid media\u2026.<\/p>\n

Scale.<\/p>\n

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Check out how people are using Divi AI<\/h2>\n

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“In non pulvinar purus. Curabitur nisi odio, blandit et elit at, suscipit pharetra efficitur elit.”<\/h3>\n

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Create Better<\/h5>\n

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” Quisque aliquet velit sit amet sem interdum faucibus. In feugiat aliquet mollis etiam tincidunt ligula.”<\/h3>\n

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Cable Room<\/h5>\n

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” Quisque aliquet velit sit amet sem interdum faucibus. In feugiat aliquet mollis etiam tincidunt ligula.”<\/h3>\n

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Cable Room<\/h5>\n

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“Fermentum nulla non justo aliquet, quis vehicula quam consequat duis ut hendrerit. In non pulvinar purus curabitur nisi odio vel.”<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”892d3f54-1470-4e8c-9903-c574acc67b1f” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Booking Tunes<\/h5>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”40px||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” border_color_all=”gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc” border_width_top=”1px” global_colors_info=”{%22gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc%22:%91%22border_color_all%22%93}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”38782709-b720-40d9-bd00-ded26d8463ed” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

“Semper leo et sapien lobortis facilisis aliquam feugiat ut diam non tempus et malesuada.”<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”892d3f54-1470-4e8c-9903-c574acc67b1f” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Move Flow<\/h5>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”40px||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” border_color_all=”#FFFFFF” border_width_top=”1px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”38782709-b720-40d9-bd00-ded26d8463ed” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

“Fermentum nulla non justo aliquet, quis vehicula quam consequat duis ut hendrerit. In non pulvinar purus curabitur nisi odio vel.”<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”892d3f54-1470-4e8c-9903-c574acc67b1f” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Booking Tunes<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.19.5″ _module_preset=”default” background_color=”gcid-1bcf785a-50e1-437b-b09f-65567babc1de” use_background_color_gradient=”on” background_color_gradient_stops=”gcid-1bcf785a-50e1-437b-b09f-65567babc1de 0%|rgba(255,255,255,0) 20%|rgba(255,255,255,0) 80%|gcid-1bcf785a-50e1-437b-b09f-65567babc1de 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/leebrooker.com\/wp-content\/uploads\/2026\/06\/eye.png” background_size=”contain” custom_padding=”10vw||10vw||true|false” collapsed=”on” global_colors_info=”{%22gcid-1bcf785a-50e1-437b-b09f-65567babc1de%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” background_color=”gcid-f1f9244b-c8ab-43e1-95c3-c0bdf69ac7b5″ background_enable_image=”off” custom_padding=”6%|6%|6%|6%|true|true” border_radii=”on|40px|40px|40px|40px” saved_tabs=”all” global_colors_info=”{%22gcid-f1f9244b-c8ab-43e1-95c3-c0bdf69ac7b5%22:%91%22background_color%22%93}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”0222fcf4-44bb-441e-b9f0-c7f784cbe588″ text_orientation=”center” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ready to use Divi AI?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”ebb65a1e-b2af-4a0e-87f5-c912aa742e0d” text_orientation=”center” custom_margin=”||40px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Cras ultricies ligula sed magna dictum porta. Proin eget tortor risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Donec rutrum congue leo eget malesuada.<\/p>\n

[\/et_pb_text][et_pb_button button_text=”Join Today” button_alignment=”center” _builder_version=”4.19.5″ _module_preset=”492ef690-2c33-4649-89eb-71a721a73386″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.19.5″ _module_preset=”default” background_color=”gcid-1bcf785a-50e1-437b-b09f-65567babc1de” use_background_color_gradient=”on” background_color_gradient_stops=”gcid-1bcf785a-50e1-437b-b09f-65567babc1de 0%|rgba(255,255,255,0) 30%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/leebrooker.com\/wp-content\/uploads\/2026\/06\/ai-49c.jpg” background_last_edited=”on|tablet” background_position_tablet=”center_left” saved_tabs=”all” collapsed=”on” global_colors_info=”{%22gcid-1bcf785a-50e1-437b-b09f-65567babc1de%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/leebrooker.com\/wp-content\/uploads\/2026\/06\/divi-logo-gradient.png” title_text=”divi-logo-gradient” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.19.2″ _dynamic_attributes=”url” _module_preset=”default” max_height=”80px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”892d3f54-1470-4e8c-9903-c574acc67b1f” custom_margin=”||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Quick Links<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Products<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Case Studies<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Media Library<\/a><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Knowledge Center<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Divi AI Community<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”892d3f54-1470-4e8c-9903-c574acc67b1f” custom_margin=”||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

About<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Company Info<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Investor Relations<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Careers<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]News and Press<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Events<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Customer Stories<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”892d3f54-1470-4e8c-9903-c574acc67b1f” custom_margin=”||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Site Info<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Legal<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Privacy Policy<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Cookies Settings<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Terms of Use<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Trademarks<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Trust Center<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”892d3f54-1470-4e8c-9903-c574acc67b1f” custom_margin=”||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contact<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]FAQ<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Contact Us<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Chat Now<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”41167acb-9e6f-4f1e-b691-551a586f00da” link_text_color=”rgba(255,255,255,0.75)” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Newsletter<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_menu submenu_direction=”upwards” active_link_color=”gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc” dropdown_menu_bg_color=”gcid-f1f9244b-c8ab-43e1-95c3-c0bdf69ac7b5″ dropdown_menu_line_color=”gcid-714b9843-c3e2-4fdc-916a-785e28b7a70d” dropdown_menu_text_color=”#FFFFFF” dropdown_menu_active_link_color=”gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc” mobile_menu_bg_color=”gcid-f1f9244b-c8ab-43e1-95c3-c0bdf69ac7b5″ mobile_menu_text_color=”#FFFFFF” logo_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” cart_icon_color=”gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc” search_icon_color=”gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc” menu_icon_color=”gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc” _builder_version=”4.19.5″ _dynamic_attributes=”logo_url” _module_preset=”default” menu_font=”Inter|700|||||||” menu_text_color=”#FFFFFF” menu_font_size=”16px” background_enable_color=”off” text_orientation=”right” global_colors_info=”{%22gcid-39bb5ebd-8d97-4670-a45a-b1ffd711f3fc%22:%91%22active_link_color%22,%22dropdown_menu_active_link_color%22,%22cart_icon_color%22,%22search_icon_color%22,%22menu_icon_color%22%93,%22gcid-f1f9244b-c8ab-43e1-95c3-c0bdf69ac7b5%22:%91%22dropdown_menu_bg_color%22,%22mobile_menu_bg_color%22%93,%22gcid-714b9843-c3e2-4fdc-916a-785e28b7a70d%22:%91%22dropdown_menu_line_color%22%93}” theme_builder_area=”post_content”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Established 2007THE PMAX SCALING SPECIALISTI Create And Scale Performance Max Campaigns Profitably For Both Shopping And Lead GenerationLet’s Start With a Few Numbers42Since 2007 I have collectively spend over $42 Million on Google ads.320This is the average ROAS I acheive for my clients.\u00a017The amount of years I have been running Google ads134The amount of millions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-115","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/leebrooker.com\/index.php?rest_route=\/wp\/v2\/pages\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leebrooker.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leebrooker.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leebrooker.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leebrooker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115"}],"version-history":[{"count":4,"href":"https:\/\/leebrooker.com\/index.php?rest_route=\/wp\/v2\/pages\/115\/revisions"}],"predecessor-version":[{"id":134,"href":"https:\/\/leebrooker.com\/index.php?rest_route=\/wp\/v2\/pages\/115\/revisions\/134"}],"wp:attachment":[{"href":"https:\/\/leebrooker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}